Effie Awards 2021

Effie Awards 2021

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Entry Count

Johannesburg, October 14th 2021The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa Gala event held at The Galleria conference and event venue in Sandton.

Effie Awards Winners 2021

AWARDSUBMISSIONCATEGORYCLIENTAGENCY
Grand EffieXTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORSSingle-Retailer Program: Mass Merchants, Supermarkets, Drugstores, Other / Commerce & Shopper EffiesCheckers99c Communications
     
GoldTymeBank Brand Launch CampaignDavid vs. GoliathTymeBank Launch CampaignKing James Cape Town
Gold#16DaysOfLightInsuranceFirst for Women (FFW)FoxP2
GoldXTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORSSingle-Retailer Program: Mass Merchants, Supermarkets, Drugstores, Other / Commerce & Shopper EffiesCheckers99c Communications
     
SilverDon’t Dread The ShedTopical MarketingDStv NowOgilvy South Africa
SilverDon’t Dread The ShedData-Driven / Commerce & Shopper EffiesDStv NowOgilvy South Africa
SilverThe Rape PageDisease Awareness & Education: Charitable/Research Funding; Non-Profit; Pharma/CorporateRape Crisis Cape TownOgilvy South Africa
SilverThe Rape PageSmall Budgets – Non-Profit, Products, ServicesRape Crisis Cape TownOgilvy South Africa
SilverSpeaking to South African Men Through Their GogosPersonal CareGilletteGrey Africa / Liquid
SilverBlame No MoreSeasonal Marketing – Products, ServicesHype MagazineTBWA Hunt Lascaris Johannesburg
SilverYalu Nothing To HideBrand Experience: Live, AR/VR/Digital, Live + AR/VR/DigitalYalu Financial ServicesThink Creative Africa
SilverXTRA SAVINGS LAUNCH – NO SMOKE AND MIRRORSMarketing Innovation SolutionsCheckers99c Communications
Silver‘Bold, Brave and Strong’ – an icon’s revivalRenaissanceCarling Black LabelOgilvy South Africa
SilverNando’s – Mzansifying MonopolyRestaurantsNando’sM&C Saatchi Abel
     
BronzeNedbank Money Secrets – A category-busting blockbusterBranded Content & EntertainmentNedbankJoe Public United
BronzeTHE HOOK APPE-Commerce / Commerce & Shopper EffiesKFCOgilvy South Africa
BronzeSabbatical: A Launch with The Gift Of TimeAutomotive – VehiclesVolkswagen TouaregOgilvy, South Africa
BronzeThe Fabric That United the NationTopical MarketingCastle LagerOgilvy South Africa
BronzeThe Fabric That United the NationEngaged CommunityCastle LagerOgilvy South Africa
BronzeResponsibility: More than just a footnoteCorporate ReputationSouth African BreweriesJoe Public United
Bronze“How Rewarding Optimism, Rewarded Us.”RestaurantsNando’s SAM&C Saatchi Abel
BronzeIn Sync with Sho MadjoziYouth MarketingStayfreeKing James Cape Town
BronzeNXT LVL Cav Thy SelfYouth MarketingVodacomOgilvy South Africa
BronzeThe Little Generosity Shop That Delivered Big ResultsBrand Experience: Live, AR/VR/Digital, Live + AR/VR/DigitalCadbury Dairy MilkOgilvy South Africa

2021 Gallery

"I’d like to congratulate all the winners, and look forward to seeing continued and incredibly effective work when the call for entries into the 2022 programme goes live."
Mathe
Mathe Okaba
CEO, The ACA