2020 Effie Awards South Africa announces call for entries

Johannesburg, February 25th 2020 – The Association for Communication and Advertising (ACA) has opened the call for entries for the 2020 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held on South African soil.


South African agencies, clients, media partners, start-ups and more are invited to submit their entries from the 18th February, through to the closing date on the 4th May 2020.


For this first edition of the Effie Awards South Africa, a total of 72 categories are available for entry across 2 category groups. Full details on how to enter, including details on the categories and entry requirements can be found on the official entry page at www.effieawards.co.za. It is recommended that entrants download and familiarise themselves with all the entry documents, categories and requirements prior to initiating the online entry process.


“Announcing the official call for entries for the very first national Effie Awards programme on the continent is an extremely exciting development for the South African communications and advertising profession. Winning an Effie, considered globally to be the most respected marketing effectiveness award, provides client-agency teams with global recognition for their most effective work. These are those campaigns that delivered against a pre-defined set of marketing and business objectives. This global symbol of achievement will catapult our profession onto the global effectiveness stage, and we invite all marketers operating within the borders of South Africa to enter,” says Mathe Okaba, CEO Association for Communication and Advertising.


Entry Deadlines for 2020 Effie Awards South Africa are as follows:

Early Bird:       Friday, 3rd April at 12:00

On-time:          Thursday, 16th April at 12:00

Last Minute:    Monday, 4th May at 12:00


Round one of judging will take place on Tuesday 2nd June with the final round set for Tuesday 23rd June.


Effie Awards South Africa winners will be announced at the inaugural Effie Awards Gala dinner in Johannesburg on Thursday 23rd July. The gala event will be preceded by the Effie Summit: South Africa to be held on Wednesday 22nd July where respected industry commentators, marketers and leading agency representatives will deliver engaging and relevant presentations on marketing effectiveness.


“These awards are about what matters most to clients – results. We look forward to celebrating and honouring these results and marketing effectiveness achievements at the gala event in July,” concludes Okaba.


For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.


Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.


About Effie®

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 50+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit effie.org.


About the ACA

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit www.acasa.co.za or call the ACA on (010) 880 3399


Prepared for:

Association for Communication and Advertising (ACA) and Effie South Africa

Mathe Okaba – CEO ACA

(010) 880 3399


Editorial contact:

Twiga Communications

Telephone No: (082) 443 4410/ (011) 024 3983

Email Address: franco@twigacommunications.co.za