Effie awards 2021 – Copy
Effie Awards 2022
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Entry Count
Johannesburg, October 27th 2022
Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms venue in Johannesburg.
Effie Awards Winners 2022
| AGENCY | SUBMISSION | CLIENT | CATEGORY | AWARD |
| Grey Africa / Liquid | It’s Dry But You Can Sell In It: How Levity Nearly Doubled Savanna’s Volume Despite Prohibition | Distell / Savanna | Sustained Success – Products, Services | Bronze |
| Joe Public | The Anti-Advertising Advertising Campaign: How Nedbank disrupted a culture of consumerism to win market share | Nedbank | Marketing Disruptors | Bronze |
| Joe Public | How sustained great advertising has become a competitive advantage for the Chicken Licken brand and business. | Chicken Licken | Sustained Success – Products, Services | Bronze |
| M&C Saatchi Abel | Making “Private School Chicken” Always Affordable | Nando’s South Africa | Restaurants | Bronze |
| M&C Saatchi Abel | Animals Do What? | NSPCA | Social Good – Brands / Positive Change | Bronze |
| Ogilvy South Africa | Castle Lite – Switch to Renewable | AB InBev (South Africa) / Castle Lite | Environmental – Brands / Non-Profit | Bronze |
| VMLY&R (South Africa) | Big Ads for Small Business | Hollard | Marketing Disruptors | Bronze |
| VMLY&R (South Africa) | Big Ads for Small Business | Hollard | Social Good – Brands / Positive Change | Bronze |
| Grey South Africa | Burger King Value Campaign | Burger King. | Restaurants | Silver |
| Ogilvy South Africa | In Our Own Words | Mondelez / Cadbury Dairy Milk | Snacks and Desserts | Silver |
| Ogilvy South Africa | Growing from Strength to Strength | AB InBev (South Africa) / Carling Black Label | Sustained Success – Products, Services | Silver |
| M&C Saatchi Abel | “How Superbalist.com got South Africans to wear the music they love” | Superbalist.com | Data-Driven / Commerce & Shopper Effies | Gold |
| M&C Saatchi Abel | “How Superbalist.com got South Africans to wear the music they love over Winter” | Superbalist.com | E-Commerce / Commerce & Shopper Effies | Gold |
| MetropolitanRepublic Integrated Communications | #ILoveEatingRussians | Eskort | Performance Marketing | Gold |
| Ogilvy South Africa | Bride Armour | AB InBev (South Africa) / Carling Black Label | Social Good – Brands / Positive Change | Gold |
| VMLY&R (South Africa) | Big Ads for Small Business | Hollard | Insurance | Gold |
| Ogilvy South Africa | Bride Armour | AB InBev (South Africa) / Carling Black Label | Social Good – Brands / Positive Change | Grand Effie |
2022 Gallery
“I would like to congratulate all the agency and client partner teams on their wins, including the finalists who received recognition for their effectiveness prior to this evening. The work our sector produces and that has been presented during this year’s programme reinforces and consistently ensures that we remain relevant where it truly matters – as valuable partners in the pursuit of business success.”
Karabo Songo
Chairperson, The ACA