Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness Globally

The Effie Awards honour the most significant achievement in advertising and marketing
communications: effectiveness.

Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success.

For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programmes, including the Global Effies, regional programs and national programs in Africa, Asia-Pacific, Europe, Latin America, the Middle East and North America.

The Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with Effie Worldwide to host the South African edition of the highly respected Effie Awards Programme.

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