effie academy

About

Many people see effectiveness as an outcome. But it does not work that way. You must start with effectiveness. You must live it and breathe it. And then enjoy the outcome.

Our Academy is flipping convention to embed effectiveness as an everyday orientation. No one knows the effectiveness fundamentals like we do, but theories alone cannot inspire change. Through our award-winning case studies, speakers, and mentors, we can bring effective thinking to life.

With programs for marketers at every stage of their career, you will leave with all the latest tools and insights to turn new expertise into action.

This course is CPD Approved.

CPD Points & Level

15 CPD Points at CMSA level
AMSA and MPSA Designated Members can attend claim these CPD points as well.
Category: Marketing

Program Benefits

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Deliver Ideas That Work

With advice from leading practitioners, bite-sized learning and exercises, and case studies from Effie’s vast library, participants enjoy learning how to bring rigour to their work and business – all at their own pace.

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Flexible Micro-learning

Focused engagement through bite-sized modules and a self-directed pace

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Case-Based Teaching

Utilizing Effie’s award-winning case studies designed to bolster practical marketing skills

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Effectively Enjoyable

Interactive challenges prompt active thinking and sharpen skills

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Transferable Knowledge

Concrete methods help learners incorporate learning directly into their jobs

Course details

Effie Fundamentals equips marketers with the latest strategies and skills to drive effectiveness at every career stage and designed for all experience levels, the program sharpens the ability to create award-winning work using the globally recognized Framework of Marketing Effectiveness—a world-class planning tool embedding key principles into marketing practice.

Pricing (South Africa only)

*All listed prices are exclusive of VAT

Tiers	Seats	Rand Value(USD Equivalent)	Fee: Non – ACA Members (Per seat)	Fee: ACA Members & Effie Sponsors/Partners (Per seat)
Individual	1 – 5	R15,300.00	R5,563.58	R3,800
Tier 1	6 – 25	R9,792.00	R5,057.80
Tier 2	26 – 100	R8,613.00	R4,598.00
Tier 3	101 – 500	R7,497.00	R4,180.00
Tier 4	500+ seats		R3,800.00