Effie awards 2023 Finalists
Effie Awards 2023
Johannesburg, September 15th 2023 – The most effective marketing communications campaigns of the past year were announced on the 15th September 2023 at the third Effie Awards South Africa Gala event held at Urban Brew Studios in Randburg.
Effie Awards Winners 2023
| AWARDS | SUBMISSION | CATEGORY | CLIENT | AGENCY |
| Grand | How KFC reclaimed its Fame by turning its Taste from sales killer into business driver. | Restaurants | KFC South Africa | Ogilvy South Africa |
| Gold | How Some “Spice” Served Savanna Unprecedented Growth | Beverages – Alcohol | Distell | Grey Advertising Africa |
| Gold | How KFC reclaimed its Fame by turning its Taste from sales killer into business driver. | Restaurants | KFC South Africa | Ogilvy South Africa |
| Gold | VW POLO GAME ON | Social Media | Volkswagen SA | Ogilvy South Africa |
| Gold | How KFC sparked a social media frenzy by seeding a taste story | Social Media | KFC South Africa | Ogilvy South Africa |
| Silver | Big John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach. | Current Events | Chicken Licken | Joe Public |
| Silver | VW POLO GAME ON | Automotive – Vehicles | Volkswagen SA | Ogilvy South Africa |
| Silver | Big John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach. | Restaurants | Chicken Licken | Joe Public |
| Silver | VW POLO GAME ON | Experiential Marketing: Live & Digital | Volkswagen SA | Ogilvy South Africa |
| Silver | Big John Beats Yahunga Forever: hijacking the cultural moment through a blockbuster marketing approach. | Multicultural – Products, Services | Chicken Licken | Joe Public |
| Silver | Where There’s a Bucket, There’s a Family | Seasonal Marketing – Products, Services | KFC | Ogilvy South Africa |
| Silver | Where there’s a bucket, There’s a Family | Youth Marketing | KFC | Ogilvy South Africa |
| Silver | Nando’s Bright Sides Campaign | Current Events | Nando’s South Africa | VMLY&R South Africa |
| Silver | The Real Maternity Issue | Small Budgets – Non-Profit, Products, Services | Amnesty International | Joe Public |
| Silver | Nando’s Bright Sides Campaign | Timely Opportunity | Nando’s South Africa | VMLY&R South Africa |
| Bronze | The Real Maternity Issue | Disease Awareness & Education: Non-Profit | Amnesty International | Joe Public |
| Bronze | Newbank: How Nedbank launched a fake new bank to accelerate brand reappraisal and digital usage | Finance | Nedbank | Joe Public |
| Bronze | Democratising The Difference | Multi-Brand Shopper Solution / Commerce & Shopper Effies | WOOLWORTHS SOUTH AFRICA | Joe Public |
| Bronze | Black Conversations: A branded platform savouring blackness | Brand Content & Entertainment | SAB(ABINBEV) | Joe Public |
| Finalist | Democratising The Difference | Retail | WOOLWORTHS SOUTH AFRICA | Joe Public |
| Finalist | Giving it to the Youth | Youth Marketing | Standard Bank | M&C Saatchi Abel |
| Finalist | Newbank: How Nedbank launched a fake new bank to accelerate brand reappraisal and digital usage | Marketing Disruptors | Nedbank | Joe Public |
| Finalist | Tasting Notes: A Story of Sound and Wine | Topical events – Crisis Response / Critical Pivot | Nedbank | Levergy |
| Finalist | Giving it to the Youth | Finance | Standard Bank | M&C Saatchi Abel |
| Finalist | The Foam Knows | Experiential Marketing: Live & Digital | SAB(ABINBEV) | Ogilvy South Africa |
| Finalist | The Foam Knows | Experiential Shopper Marketing | SAB(ABINBEV) | Ogilvy South Africa |
| Finalist | Adding a Glass and a Half to Homegrown Stories | Brand Content & Entertainment | Mondelez | Ogilvy South Africa |
| Finalist | Purple Monster | Insurance | Hippo | DENTSU Creative JHB |
| Finalist | The Foam Knows | Beverages – Alcohol | SAB(ABINBEV) | Ogilvy South Africa |
| Finalist | Dribbling past FIFA’s aggressive restrictions to score with consumers | Current Events | Uber Eats | Joe Public CPT |
| Finalist | Indoda Can Shave | Influencer Marketing | P&G (Africa) | EssenceMediaCom |