EFFIE WORLDWIDE TO JOIN ASCENTIAL’S LIONS DIVISION

EFFIE GLOBAL NEWSROOM: 08 August 2024

Global benchmark in Marketing Effectiveness to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries

Effie Worldwide to Join Ascential’s LIONS Division!

Effie Worldwide, the global benchmark in marketing effectiveness, is set to join Ascential’s LIONS Division, which champions creative marketing that drives growth. This acquisition, subject to regulatory approval, brings together two powerhouses in the marketing industry, with Effie renowned for hosting the largest and most prestigious marketing effectiveness awards globally, and providing insights from over 125 markets. Effie will continue to be led by Traci Alford, President and CEO.

In addition to the acquisition, Ascential will embark on a long-term partnership with the not-for-profit Effie Worldwide, Inc., transforming it into The Effie LIONS Foundation, Inc. This new foundation will focus on educating the next generation of marketing talent, especially those under-represented in the marketing community. It will offer training for marketing students and house LIONS’ existing not-for-profit initiatives, providing access to some of the LIONS Division digital products and maximizing reinvestment in the industry.

Philip Thomas, CEO of Ascential, highlighted that this partnership underscores the intrinsic link between effectiveness and creativity in marketing. The collaboration will enhance the insights and intelligence offered by LIONS through platforms like WARC, The Work, and Contagious.

Traci Alford, President and CEO of Effie Worldwide, expressed excitement about the synergies between Effie and LIONS, which will help dissect the role of creativity in driving marketing effectiveness and support businesses in understanding key drivers of growth.

For more details, please visit Ascential’s website or the Effie Global Newsroom.