Effie Awards South Africa 2022 Judges Announced
Johannesburg, August 18th 2022 – The Association for Communication and Advertising (ACA) and Effie South Africa are pleased to announce that the jury for the 2022 Effie Awards South Africa has been confirmed. The most effective marketing communications campaigns for the 2022 programme will be announced at the gala awards ceremony to be held in Johannesburg on the 27th October 2022
Highly regarded across the broader industry, the judges will be tasked with Awarding Ideas that Work®. Members of the jury as announced have extensive experience in the marketing, communications and advertising sector, consisting of industry leaders and trail blazers drawn from a variety of disciplines including strategy, digital, creative, research, media and marketing.
“We are absolutely thrilled at the calibre of judges for this year’s Effie Awards. As a collective they represent a truly diverse and representative selection of the entire sector, consisting of top-level, experienced professionals on both client and agency side. The individuals entrusted with awarding cases represent a variety of advertising and marketing disciplines, key to an effective and equitable process,” says Mathe Okaba, ACA CEO.
Round one of judging to select the shortlist has been completed with the second round scheduled to take place on the 24th August. During the second round, all shortlisted campaigns which have proven to be effective and having achieved marketing objectives will be evaluated by a second group of judges. Round two of judging will identify those campaigns that will be recognised as having achieved finalist status and those deserving of being awarded a highly respected Effie Award.
The Effie Awards’ top honour, the Grand Effie, will be judged by a third jury. The Grand Effie judging panel consists of C-Suite representatives, tasked with awarding the most effective campaign of the year. Grand Effie winners are drawn from cases adjudicated in round two as Effie Gold winners.
“Varied panels adjudicating cases across the first two rounds and Grand Effie ensures that winning cases would have been subjected to extensive rigour throughout the adjudication process. The jury is tasked with the responsibility of maintaining the integrity of the industry’s ability to deliver against business objectives and highlight the benefit to business objectives and bottom line our sector is able to deliver,” concludes Okaba.
The full panel of Effie Awards 2022 judges is as follows:
| JUDGE | DESIGNATION | AGENCY / COMPANY NAME |
| Amy Harper | Senior Digital Strategist | Wunderman Thompson |
| Angie Hattingh | Strategic Planning Director | Superunion |
| Arisha Saroop | Managing Director | The Media Shop |
| Atiyya Karodia | Strategy Director | VMLY&R |
| Avik Sarkar | Marketing Director | Kellogg’s SA |
| Babalwa Nyembezi | Intergrated Strategy Director | Wunderman-Thompson |
| Beyers van der Merwe | Chief Executive: Marketing | PEP |
| Bongani Chinkanda | Managing Director | The Brave Group |
| Brandon Govender | Integrated Executive Creative Director | Joe Public United Durban |
| Brenda Khumalo | Founder & Managing Director Lobengula | Lobengula Advertising |
| Brendan Hoffmann | Executive Creative Director | Joe Public CPT |
| Bridget Harpur | Head of Marketing | Volkswagen SA |
| Brunella Boamard | Lead: Brand Integration/Execution | Absa |
| Bruno Cosentino | CMO Africa AB InBev | AB InBev |
| Buli Ndlovu | Executive Head of Marketing: Retail & Business Banking | Nedbank |
| Candice Goodman | Managing Director | Mobitainment |
| Carl Ungerer | Head of digital | Mediology |
| Carol Anne Gallarelli | Group Managing Director | OFyt |
| Daniel Steyn | Head of Strategy | MullenLowe |
| Danny de Nobrega | Managing Partner | Kilmer & Cruise |
| Danny Greeff | Digital Media Owner | RebelRebel |
| Dashni Vilakazi | Managing Directors | The Media Shop |
| Deborah Whitlock | Integrated Group Account Director | Joe Public |
| Derek Coles | Managing Director | McCann1886 |
| Dono White | Strategic Planning Director | VMLY&R |
| Einstein Mwaita | Creative Director | Wetpaint Advertising |
| Elizabeth Mokwena | Marketing Director | Unilever |
| Ethel Ramos | Managing Director | Avatar PR |
| Gabi Bernstein | Strategy Director | Gabi Bernstein Cosulting |
| Grace Cooper | Senior Strategist | VMLY&R |
| Ille Potgieter | Managing Director | M&C Saatchi Abel |
| Isla Prentis | Intelligence Lead | Park Advertising (Tirisano) |
| Ivan Moroke | CEO | Kantar |
| Jabulani Sigege | Executive Creative Director | Machine |
| Jaco Lintvelt | Industry Manager | |
| Jason Harrison | Co-Founder & Group Managing Director | M&C Saatchi Abel |
| Johanna McDowell | Founder and CEO | IAS Agency Selection |
| Justine Drake | Executive Content Director | John Brown Media |
| Kagiso Mothapo | Senior Strategist | Brave Group |
| Katinka Pretorius | Managing director | Sunshinegun |
| Katlego Moutlana | Chief Strategy Officer | Promise Group |
| Kevin Ndinguri | Managing Director | UM Africa |
| Koo Govender | CEO | Dentsu SA |
| Leigh Tayler | Integrated Strategy Director | Joe Public |
| Lesego Kotane | Managing Director | King James |
| Lesego Moagi | Marketing Group Executive | The Building Company |
| Louise Johnston | Managing Director | Grey Advertising Africa |
| Lynne Krawchuk | VP PR, Media Relations and Digital | APO Group |
| Makosha Maja-Rasethaba | Partner: Head of Strategy | M&C Saatchi Abel |
| Marc Ashwell | Head of Integrated Marketing | RMB (Rand Merchant Bank) |
| Maxine Selmer-Olsen | Strategic Planner | Grey Advertising Africa / WPP Team Liquid |
| Megan Mitchell | PR & Influence Director | Old Friends Young Talent (OFyt) |
| Mia Roets | Experience Design Director | Joe Public |
| Michael Pearce | Managing Partner | Mediology |
| Mogorosi Mashilo | Founder & Director | TrendER |
| Mosala Phillips | Chief Marketing Officer | Old Mutual |
| Natalie Botha | Creative & Media Director Kantar | Kantar |
| Nkululeko Vilakazi | Creative Director | Oliver Marketing (Ustudio) |
| Parusha Partab | Group Strategy Director | Wunderman Thompson |
| Quanita Salie | General Manager | MetaMedia |
| Raphael Janan Kuppasamy | Art Director | Joe Public |
| Robert Grace | Co-founder & Head of Strategy | M&C Saatchi |
| Rosemary Baronetti | Strategy Director | King James |
| Sadika Fakir | Integrated Media & Digital Director | Tiger Brands |
| Samantha Condon | Client Partner | Demographica |
| Sapho Dlangamandla | CEO | Kanaka |
| Sarvesh Seetaram | Director: Corporate and Group Marketing Strategy | Tiger Brands |
| Shehan Samarasinha | Director / Chief Strategy Officer | Triad |
| Shelley Atkinson | Executive Creative Director | Murmur |
| SJ Naude | Executive Creative Director | Murmur |
| Talent Rupapa | Digital Planner | MetaMedia |
| Thabang Skwambane | Group CEO | Nahana Communications Group |
| Thabiso Lawrence | Senior Strategic Planner | Wunderman Thompson |
| Theo Spencer | Managing Partner Africa | Oliver Marketing (Ustudio) |
| Thulani Sibeko | Chief Brand and Marketing Officer | Standard Bank Group |
| Tshiamo Tladi | Head of Strategy: Retail & Shopper | King James Group |
| Wendy Bedforth | Brand Director | AB InBev |
| Wendy Bergsteedt | Group Head of Marketing | Coronation Fund Managers |
| Xavier Olivier | Founder & Managing Director | Dark Matter |
| Yasmin Kathoria | Brand Growth Director | Kantar Consulting |
| Zayd Abrahams | CMO / Financial Consultant | FNB |
| Zizwe Vundla | Marketing & Innovation Director | Diageo South Africa |
| Zumi Njongwe | Consumer Communication and Marketing Director | Nestle ESAR |
Effie Awards South Africa is organised by the ACA with sponsors Nedbank, Sanlam, SAB, RMB, GIB, Aon, Investec and Metropolitan.
For more information visit the Effie Awards South Africa website at www.effieawards.co.za or visit www.acasa.co.za.
Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on Twitter to keep up to date on the latest developments.