UPCOMING EFFIE DIALOGUE TO FOCUS ON INFLUENCER MARKETING AND MARKETING EFFECTIVENESS

Upcoming Effie dialogue to Focus on Influencer Marketing and Marketing Effectiveness

Johannesburg, 02 August, 2024 – Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of Influencer Marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22nd August at the Discovery Group HQ in Sandton.

This instalment of the Effie dialogue series continues the thought-provoking discussions between leading industry voices on topics that have material effect on the objective of delivering effective marketing communications campaigns. It will examine how brands can strategically and effectively utilise influencer marketing within their overarching objectives of creating impactful and successful work.

Moderated by Sibu Mabena, Chief Creative Officer at Duma Collective, the panel includes:

  • Anele Nzimande-Maphanga, Public Relations Lead | Unilever: Beauty, Wellbeing & Personal Care
  • Jolene Roelofse, Founder | Fluence Africa
  • Ofentse Primo9teen Baloyi, South African Macro Influencer
  • Deshnie Govender, Head of Tik Tok Sub-Saharan Africa
  • Ryan Sauer, Chief Executive Officer | Redwood Analytics

Anwar Japie, Effie SA Committee Chair, emphasized the critical nature of these dialogues: “Our discussions are crucial for dissecting and enhancing marketing effectiveness. This particular session on influencer marketing aims to deepen our understanding of how to strategically deploy influencer campaigns for genuine engagement and measurable results. I strongly encourage everyone involved in marketing and communications to attend. Engaging in these conversations is essential not just for gaining insights but also for actively shaping the future of our industry.”

Following the panel discussion, an interactive Q&A session will allow attendees to engage directly with the panel members, adding an additional layer to what is certainly going to be an insights rich discussion. This dialogue is part of Effie South Africa’s highly informative series that aims to explore and define effective marketing practices, and also allow for an open and honest discussion around industry best practices in delivering ideas that work.

There is no cost to attend, however space is limited. To ensure you don’t miss out, RSVP to  sne@acasa.co.za no later than Tuesday 20th August to confirm your attendance.

Location: Discovery Group HQ, 1 Discovery Place, Sandton
Date: Thursday, 22nd August
Time: 15:00 – 17:30

For more information, please contact sne@acasa.co.za or call the ACA on (010) 880 3399

The Effie Awards South Africa is hosted by the ACA and proudly sponsored by Nedbank, GIB Insurance, SAB, Investec, PepsiCo, Unilever.

For more information visit the Effie South Africa website at www.effieawards.co.za or visit www.acasa.co.za.

Join the conversation – #EffieAwardsSA

Follow @EffieSouthAfrica on Facebook, Instagram, YouTube and @EffieAwardsSA on X to keep up to date on the latest developments.

 About Effie®
Effie is a global 501(c)(3) non-profit whose purpose is to lead and evolve the forum for marketing effectiveness. Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving thought leadership initiatives and first-class insights into marketing strategies that produce results.  The organization recognizes the most effective brands, marketers and agencies, globally, regionally and locally through its 55+ award programs across the world and through its coveted effectiveness rankings, the Effie Index. Since 1968, Effie is known as global symbol of achievement, while serving as a resource to steer the future of marketing success.  For more details, visit effie.org.

About the ACA
The ACA is the official representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

For more about the ACA visit www.acasa.co.za or call the ACA on (010) 880 3399

Prepared for:
Association for Communication and Advertising (ACA) and Effie South Africa

Gillian Rightford – Executive Director
(010) 880 3399

Editorial contact:
Twiga Communications

Telephone No: (082) 443 4410/ (011) 024 3983

Email Address: info@twigacommunications.co.za